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Sibling // London Fashion Week // Spring Summer 2012
Sibling is a brand growing season on season, and their witty take on knitwear is so fresh that it frankly blows most others out of the water. Those that know of them fast become die hard fans and to be honest revel in knowing something others don’t. We can be greedy like that us fashion people not willing to share our favourite toys.
Much to my shame it appears I was one of those greedy people. I was sure I blogged about their beautiful winter collection here, but apparently not when I searched the archive. Please forgive me!
It was with trepidation I saw the menswear collection if I’m honest. When I saw the womenswear on the NEWGEN terrace I wasn’t particularly enamoured. Looking back at other people’s photos I see I was too harsh. I foolishly judged the collection on the location. It was basically a corridor and no one could properly see the collection. So in the possible event you see anything nasty being said about Sister by Sibling remember the location did it no favours. However, I need not have worried Sibling were at their playful and naughty best.
Leaving last seasons East End pub crawl behind this time we were invited to scream if we wanted to go faster and ultimately fool around behind the waltzers with the bit off rough carnival guy. Who was I to say no?
Stand out pieces were the LOVE and HATE tshirts, I am definitely getting one, just not sure which yet. The Gypsy red cardigan and this seasons cutest logo I heart Hot Dogs! The Elvis star jumper showed their knitwear skills off, and mean I’m now looking forward to Autumn 12 to see what they’ll produce next. The mix of both embroidered jersey and printed jersey should hopefully open up some new price points for them as well ensuring this East End brand continues on its upward trajectory.
