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Bjorn Borg // Underwear // Party
London Fashion Week started with a bang this week, I’ve seen so many exciting looks and innovations already and there is still 3 days to go. But for many of us wandering round Somerset House this week LFW really began on the Thursday night. Swedish brand Bjorn Borg hosted an immense party in the Battersea Power Station to celebrate the launch of their new glow in the dark underwear range.
Underwear parties mean one thing really, semi-naked models, and we wee not disappointed on that score at all. We were also treated to a huge themed space bring a Scandi winter wonderland to south west London. Hot tubs, meat balls, Absolut vodka, and a ‘sauna’ were all to be found in the party. Once the party was in full swing we were treated to a fashion show of the entire new range. I have to say I was impressed, and without going in to my own underwear buying habits too much I will be looking at these with greater interest.
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