Everyone remembers their first pair of Dr Marten’s, well everyone except me. You see to my shame I’ve never owned a pair. Yes, yes I know, how I’ve managed to get to 30 without owning a pair is beyond me too. Please don’t judge. I said don’t judge. When you spend the vast majority of your life either in school or mucking about on boats Dr Marten’s as fantastic as they may be aren’t so practical. That and well to be honest, I never really bought into the brand, I certainly wasn’t part of your stereotypical Dr Marten customer. This is however about to change. Dr Marten’s new campaign is all about you. Your firsts, first heartbreak, first love, first tattoo, first rave and naturally your first Dr Marten’s. #firstandforever is all about you, your friends and your memories.  

The website guides you through not just your first, but everyone elses. Lets you shop online and see the brilliant new products in all their glory. It’s clearly been well thought through as its easy to navigate and to be honest quite fun to get involved with. 

With Agyness Deyn and Ash as the faces of the campaign, Dr Marten’s are staying true to their status as an iconic British brand. They are someone you can trust, someone you know, and someone you can share your firsts with. It’s not just about the shoes, as wicked as they are, it’s much more. 

Lucky enough to see the launch of this campaign, which happened simultaneously in New York and London, I also got to see the Autumn Winter collection. If you’ve never before bit the bullet and bought a pair of Dr Martens now is the time to change your mind and of course if you do, share your story.  The traditional greats are obviously still there, but new texture’s like ponyskin and oilslick are also being introduced, and they look fantastic.

Also being launched are some fantastic accessories including these schoolboy satchels which have catapulted themselves to the top of my wishlist! They come in a huge range of colours from traditional browns, and oxbloods to white, pink and combinations of all the above.

What are my firsts? Well headover to #firstandforever and see if you can find them. I’ve so far shared my first tattoo, first gig and first festival. If you want to know more just ask. Oh and once I get my first pair of Dr Marten’s I’ll be sharing that too. 

The launch itself took place in the very lovely Aubin Cinema in Shoreditch, which I will most definitely be heading back to. Cocktails and popcorn as you watch your film is possibly one of the most genius ideas I have ever heard of.