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Showing 2 posts tagged dr marten
First, Forever and Only // Dr Marten’s // Footwear
Following on from the brilliant #firstandforever campaign Dr Marten’s are now teaming up with the Dover St Market in London to create a bespoke service.Your Dr Marten will not just be your first (though hopefully not), yours forever but also will be yours and only yours. Starting out from either the classic 8 eye boot or the 3 eye shoe you’ll be able to create your own shoe which will then be crafted for you in their Northampton factory.
The bespoke service launched yesterday. You’ll need to book an appointment online but I would say it’s definitely worth the time and effort. After the Dover St Market pop-up (is anyone else getting a bit jaded of pop ups?…well that’s another story I guess), the brand are taking the concept on a bit of a global tour before setting up shop online. Dr Marten’s are really embracing the digital age and digital campaigns, and I’m guessing this is just part of the next step in them truly becoming your shoe of choice.
Ok so not every situation is DrM appropriate (though I know one or two people that would say otherwise), but in trying to find new ways to engage customers and genuinely interact I think Dr Martens are taking up the digital and social mantle in a very promising way.
In the meantime I know just need to figure out what leather I want (maybe ostrich?), what lining, trims, eyelets etc and book myself an appointment. My feet probably won’t forgive for having another pair to break in but I’m beyond caring!
#firstandforever // Dr Marten’s // New Advertising Campaign
Everyone remembers their first pair of Dr Marten’s, well everyone except me. You see to my shame I’ve never owned a pair. Yes, yes I know, how I’ve managed to get to 30 without owning a pair is beyond me too. Please don’t judge. I said don’t judge. When you spend the vast majority of your life either in school or mucking about on boats Dr Marten’s as fantastic as they may be aren’t so practical. That and well to be honest, I never really bought into the brand, I certainly wasn’t part of your stereotypical Dr Marten customer. This is however about to change. Dr Marten’s new campaign is all about you. Your firsts, first heartbreak, first love, first tattoo, first rave and naturally your first Dr Marten’s. #firstandforever is all about you, your friends and your memories.
The website guides you through not just your first, but everyone elses. Lets you shop online and see the brilliant new products in all their glory. It’s clearly been well thought through as its easy to navigate and to be honest quite fun to get involved with.
With Agyness Deyn and Ash as the faces of the campaign, Dr Marten’s are staying true to their status as an iconic British brand. They are someone you can trust, someone you know, and someone you can share your firsts with. It’s not just about the shoes, as wicked as they are, it’s much more.
Lucky enough to see the launch of this campaign, which happened simultaneously in New York and London, I also got to see the Autumn Winter collection. If you’ve never before bit the bullet and bought a pair of Dr Martens now is the time to change your mind and of course if you do, share your story. The traditional greats are obviously still there, but new texture’s like ponyskin and oilslick are also being introduced, and they look fantastic.
Also being launched are some fantastic accessories including these schoolboy satchels which have catapulted themselves to the top of my wishlist! They come in a huge range of colours from traditional browns, and oxbloods to white, pink and combinations of all the above.
What are my firsts? Well headover to #firstandforever and see if you can find them. I’ve so far shared my first tattoo, first gig and first festival. If you want to know more just ask. Oh and once I get my first pair of Dr Marten’s I’ll be sharing that too.
The launch itself took place in the very lovely Aubin Cinema in Shoreditch, which I will most definitely be heading back to. Cocktails and popcorn as you watch your film is possibly one of the most genius ideas I have ever heard of.
