You know those moments you just wish you were cool, like rockstar cool! It doesn’t matter who you are, we’ve all done it. At least I’m hoping we have or I’m totally out on a limb here. Almost anytime I meet up with a particular friend of mine from uni, that’s exactly how I feel. She’s fantastic, talented and lovely, our lecturers said to her face she’d never go far but now she’s designing for a great and ever growing brand. I’d be jealous if I wasn’t so impressed by it all. On top of this she’s cool. Like rockstar cool. So are her friends and the people she’s worked for. So when I bumped into her outside the presentation for Horace I knew I was onto something good. We chatted and sipped our LFW Vitamin Water for a bit before being brought into the next presentation.

The lights dimmed, the music blared and a multi layered film began. I thought that would be it, but slowly models began to parade round us. It was far more intimate than your traditional show or presentation. Plenty of time to take great shots if unlike me you have a decent camera. Horace is a burgeoning casualwear brand building firmly on its growing fanbase. That includes the likes of Sienna Miller, Agy Deyn and the new cast of Skins.
 

The collection opened with neon infused intarsia knitwear for both men and women with striking geometric designs. What followed was an eclectic mix covering everything from wild banana print trousers and boots, oversized slogan Ts, and faux fur trousers. For women there was everything from a feather trimmed swimsuit, to a monumental coat that bore almost duvet like proportions. Which was looked like a club kid had robbed an old Viktor & Rolf collection and made it their own. Fantastic.

Interspersed amongst the more adventurous prints and feathered trousers were some quirky and wearable clothes. From extra large printed jersey and chambray tops, or a leather biker jacket for the boys, to a layered baby doll dress and short shorts for the girls.

Horace is stocked in all the coolest places in Europe and the Far East, their aesthetic is born of the best and most secret East London clubs. The presentation part catwalk show, part video showed their understanding of their customer, their vision and showcased the eclectic fun collection to its best. I may never be cool enough to carry off half the clothes, but I salute those who are, and in the meantime I need to figure out how to get my hands on the leather jacket I saw.

Photo Credit: Liza Maria Dawson

Click through images to go to Horace’s facebook and more images by Liza Maria Dawson