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Swear London // The10Space // Truman Brewery Party
This weeks been great, super productive in work getting ready to kick start Autumn Winter 2012. So to be honest the lack lustre weather has been helping get my brain in the right creative mood. But the highlight so far was most definitely the launch of Swear Londons 10th anniversary pop up space (shop just doesn’t feel right for this creative little place) at the Truman Brewery just off Brick Lane. Swear through collaborations and their own ingenuity have had an amazing track record over the last 10 years which is lovingly showcased here.
As well as the brands history and innovation the Spring Summer collection is of course available along with t-shirts magazines and more. I particualry loved the illustrations by Amie Howarth.
The party itself was undeinably a success, and despite arriving a smidge late (thanks to a distracting beverage with the lovely Mssrs Hugh Wright and Anders White), I arrived just in time to grab what may well have been the very last Kopperberg. It’s always a good sign when the bar runs dry, it’s clearly a succesful party. Though the bar should obviously be replenished as soon as possible. The trendy and lovely people were clearly to enamoured with the shoes and great beats from DJs Horatio and more, to care as the place was still jumping when I left.
But enough about that, check out the shoes. If I had more opportunity to distract the crowd I would’ve been tempted to liberate quite a few. Especially the blue suede and leather high tops! Gorgeous. Not to mention the white brogue/trainer lovelies.
