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Bjorn Borg // Underwear // Party

London Fashion Week started with a bang this week, I’ve seen so many exciting looks and innovations already and there is still 3 days to go. But for many of us wandering round Somerset House this week LFW really began on the Thursday night. Swedish brand Bjorn Borg hosted an immense party in the Battersea Power Station to celebrate the launch of their new glow in the dark underwear range.

Underwear parties mean one thing really, semi-naked models, and we wee not disappointed on that score at all. We were also treated to a huge themed space bring a Scandi winter wonderland to south west London. Hot tubs, meat balls, Absolut vodka, and a ‘sauna’ were all to be found in the party. Once the party was in full swing we were treated to a fashion show of the entire new range. I have to say I was impressed, and without going in to my own underwear buying habits too much I will be looking at these with greater interest.

Horace // Autumn Winter 12 // Not LFW

Horace Menswear AW12Horace Menswear AW12Horace AW12

For all the hundreds of designers that are showing this week there are countless more that wont be, one of these is the brilliant and directional Horace. I first their collection as a combined video and catwalk presentation this time last year, and loved it. The more directional elements are not my style but even the most reserved person could see on the right person how cool it would be. 

I hate to use the word cool, even uttering renders something slightly uncool, it’s such an intangible quality that those who have it just do, whilst those that chase after it too hard will never catch it. 

Check out Horace’s Facebook to see the whole collection and for the current collection head over to 6000AD (more to come from them here later!) What do I love most from the collection? Clearly the T’s above are great, but what I am most after is one of the Biker Jackets. From what I’ve been told they are in the softest leather. 

I really need to decide which colour, and face facts it’s time I invested in a brand I love and a much needed leather jacket. 

Bjorn Borg // Lights Off // London Fashion Week

Underwear brand Bjorn Borg takes over Battersea Power Station and they’d like me to attend their party. Then they send me this video. I can not wait! Massive fan of 4D Projections anyway, and this will apparently also have hot tubs, a snow covered forest, glow in the dark underwear and a massive 50m projection on the Thames. 

The whole event will be live streamed on MTV and here whilst presented by the very lovely Alexis Knox. 

I will of course be sure to report back all the juicy details and excitement. 

Bjorn Borg // Lights Off // PARTY